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1100.2 - Internal Communications

Recognizing that employees are San Bernardino County Superintendent of Schools’ most valuable resource and are entitled to a culture of open internal communications, the County Superintendent keeps employees informed and engaged about organizational goals, progress and operations through a comprehensive internal communications program.

To ensure continuous improvement within SBCSS internal communication channels, the County Superintendent will include as part of an internal communications program methods for effective two-way communication and feedback to benefit organizational efficiency and improved employee relations that includes, but is not limited to: regular meetings with certificated, classified, confidential and management staff; visits to classroom and administrative programs; correspondence to staff on organizational business; and regular updates through the employee newsletter, eNet.

Principles of Effective Internal Communications

  • Internal communications is essential to the organization’s overall effectiveness.
  • Internal communications is a responsibility of organizational leadership, management and all employees. The Communications Department provides policy, guidance, strategies, tools and resources to support the implementation of the organization’s internal communication’s program.
  • Internal communications consists of accurate, consistent and timely information.
  • Internal communications is meant to help inform decision-making and influence employee behavior in ways that benefit the organization’s operations, its employees and its clients.
  • Internal communications is two-way communication. Employees have valuable input to help the organization be more successful in reaching its goals. Employee feedback assists management in understanding if communication has been received and understood.

Customer Service Guiding Principles

The County Superintendent of Schools and its employees believe in and have a reputation for delivering exemplary customer service. Customer Service Guiding Principles encompass the organization’s mission and beliefs, exemplify the SBCSS Brand Promise, and define how SBCSS employees operate with each other and clients on a daily basis. The SBCSS Customer Service Guiding Principles provide unified foundation and guidance for all staff to INSPIRE others with excellent customer service.

  • I believe each individual has the capacity to make a positive impact.
  • I will promote a positive environment to ensure the needs of all internal and external individuals are supported.
  • I am honored to serve students and families in order to transform lives, and understand the privilege I have in this awesome endeavor.
  • I understand my purpose in the organization and will advocate teamwork, support my colleagues and create a culture of excellence.
  • I will share information and create opportunities for employees to feel empowered and trusted.
  • I will build and nurture relationships by treating others with grace, dignity, kindness and respect.
  • I am committed to elevate the service I provide to enrich the lives of our students from cradle to career.

Approved: November 3, 2015

William F. Roberts IV

Assistant Superintendent

For additional information, please call 909.386.9572.

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760 East Brier Drive
San Bernardino, CA 92408