1100.1 - Brand Identity

We will work with integrity, collaboration, expertise and leadership to transform lives through education.

Transforming lives through education

The official Brand and logo of SBCSS are afforded protection by the County Superintendent or his designee and may not be used to imply, either directly or indirectly, the County Superintendent’s endorsement, support, favor, association with, or opposition to an organization, product, or service without permission of the County Superintendent or designee, or as outlined in County Superintendent’s policy and procedures.

The County Superintendent obtains rights to the official SBCSS Brand and logo. The Brand and logo are used to authenticate true copies of decisions, acts or documents where law requires the official logo and/or official signature(s). The Brand and logo may only be used as a symbol to represent the office of the County Superintendent with the approval of the County Superintendent or designee, and in adherence with County Superintendent’s policies, procedures and the SBCSS Style Guide.

No other brand identities or logos shall be used to represent the County Superintendent of Schools, its departments or programs without the express consent of the County Superintendent or designee.

The Communications Department is responsible for compliance, coordination and use of the SBCSS Brand Identity.

The County Superintendent will develop procedures, guidelines and resources for the display and use of the official Brand, logo and graphic identity of the organization and provide this information to staff in clearly identified procedures, the SBCSS Style Guide and Brand Template Library and Brand Ambassador Guidebook.

Use of the SBCSS Brand Identity may be withdrawn at any time the authorizing official determines that further usage will not be in the best interest of the County Superintendent or that there has been a failure to adhere to the basis on which the request to use the Brand or logo was originally submitted and approved.

The County Superintendent will support the institution of a Brand Ambassador program for SBCSS to engage employees in the SBCSS Brand by facilitating a culture of open communication, connecting employees with the SBCSS mission, building unity and pride over achievements, enhancing morale, and guiding positive and engaging interaction with the public. The Communications Department will provide training and resources to SBCSS Brand Ambassadors to support the implementation of the program.

Approved: November 3, 2015